The word brand has continued to encompass identity - it affects the personality of a product, company or service. Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo and so on to certain associations in memory. It helps the customers to understand which of their needs are satisfied by the brand through its products or services. Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it.

Graphic design is a creative process in order to convey a specific message to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. Various methods are used to create a visual representation of ideas by which the communication is created and the products or services are generated. Graphic Design is often referred to as Visual Communication or Communication Design.

Web Design is the process of planning and creating a website. Web designers utilize markup language to develop pages that can be read by web browsers. As a whole, the process of web design includes conceptualization, planning, producing, post-production, research, advertising as well as media control that is applied to the pages within the site for a specific purpose. Text, images, digital media and interactive elements are shaped by the web designer to produce the page seen on the World Wide Web.